TY - BOOK ID - 2951218 TI - Communication theory : media, technology and society PY - 2005 SN - 0761970703 076197069X 9786611251215 1281251216 1847877249 9780761970699 9781281251213 9781847877246 PB - London ; Thousand Oaks, Calif. : SAGE, DB - UniCat KW - Mass media and technology KW - Mass média et technologie KW - Massamedia en technologie KW - Mass media and technology. KW - Mass media KW - Social aspects. KW - Technology and mass media KW - Technology KW - Social aspects KW - Mass communications KW - Mass media. KW - Mass communication KW - Media, Mass KW - Media, The KW - Communication UR - https://www.unicat.be/uniCat?func=search&query=sysid:2951218 AB - This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. ER -