TY - BOOK ID - 29229215 TI - Judging a book by its cover : fans, publishers, designers, and the marketing of fiction AU - Matthews, Nicole AU - Moody, Nickianne. PY - 2007 SN - 9780754657316 9781315251318 9781351924665 PB - London ; New York : Routledge, DB - UniCat KW - 655.534 KW - 655.55 KW - 655.56 KW - 82:655.5 KW - 82:3 KW - 82:791.43 KW - 82:791.43 Literatuur en film KW - Literatuur en film KW - 82:3 Literatuur en maatschappijwetenschappen KW - Literatuur en maatschappijwetenschappen KW - 82:655.5 Literatuur en uitgeverij. Literatuur en boekhandel KW - Literatuur en uitgeverij. Literatuur en boekhandel KW - Stofomslag. Cover. Boekomslag KW - Boekenpromotie. Boekenbeurs. Boekbespreking KW - Boekdistributie KW - Book covers. KW - Books KW - Literature publishing. KW - Authors and readers. KW - Books and reading. KW - Book industries and trade. KW - Marketing. KW - Authors and readers KW - Book covers KW - Book industries and trade KW - Books and reading KW - Literature publishing KW - Paperbacks KW - Popular literature KW - Appraisal of books KW - Choice of books KW - Evaluation of literature KW - Literature KW - Reading, Choice of KW - Reading and books KW - Reading habits KW - Reading public KW - Reading KW - Reading interests KW - Reading promotion KW - Book trade KW - Cultural industries KW - Manufacturing industries KW - Literature, Popular KW - Popular culture KW - Bibliography KW - Paper backs KW - Paper-books KW - Paper-bounds KW - Paper-covers KW - Paperback books KW - Paperbooks KW - Paperbounds KW - Soft-covers KW - Softbound books KW - Softcovers KW - Literary publishing KW - Publishers and publishing KW - Covers, Book KW - Bookbinding KW - Decoration and ornament KW - Readers and authors KW - Authorship KW - Marketing KW - Publishing KW - Appraisal KW - Evaluation KW - Paperback editions UR - https://www.unicat.be/uniCat?func=search&query=sysid:29229215 AB - How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies. ER -