TY - BOOK ID - 289034 TI - Marketing the arts : a fresh approach. AU - Kerrigan, Finola. AU - O'Reilly, Daragh. PY - 2010 SN - 9780415496865 9780415496858 9780203855072 0415496861 0415496853 0203855078 1136995013 9786612589638 1136995021 1282589636 9781136994975 9781136995019 9781136995026 PB - Abingdon Routledge DB - UniCat KW - Marketing KW - Art KW - kunstmarketing KW - Arts KW - Marketing. KW - 658.8 KW - 7 KW - Arts, Fine KW - Arts, Occidental KW - Arts, Western KW - Fine arts KW - Humanities KW - Marketing. Sales. Selling. Distribution KW - Kunst. Ruimtelijke ordening. Architectuur. Sport en spel KW - 7 Kunst. Ruimtelijke ordening. Architectuur. Sport en spel KW - 658.8 Marketing. Sales. Selling. Distribution KW - Arts, Primitive KW - Arts - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:289034 AB - In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: