TY - BOOK ID - 27203777 TI - Content analysis : an introduction to its methodology PY - 1981 VL - 5 SN - 0803914989 0803914970 9780803914971 9780803914988 PB - London : Sage Publications, DB - UniCat KW - Content analysis (Communication) KW - Analysis of content (Communication) KW - Communication KW - Subject analysis KW - Content analysis KW - Methodology KW - Lexicology. Semantics KW - Mathematical linguistics KW - Artificial intelligence. Robotics. Simulation. Graphics KW - Methods in social research (general) KW - Mass communications KW - Content analysis (Communication). KW - Analyse de contenu (Communication) UR - https://www.unicat.be/uniCat?func=search&query=sysid:27203777 AB - Krippendorff views content analysis (one of the most important techniques in communication research) in historical perspective, in contrast to other techniques and in terms of what it can and cannot do. ER -