TY - BOOK ID - 25518760 TI - Pricing and revenue optimization PY - 2011 SN - 0804746982 0804781648 9780804781640 PB - Stanford, Calif. Stanford Business Books DB - UniCat KW - Pricing KW - Prices KW - Pricing. KW - Revenue management. KW - Prijsvorming. Prijskostenverhouding. Prijsbeweging. Prijsfluctuatie--macroeconomisch; prijsindex zie {336.748.12} KW - 338.5 Prijsvorming. Prijskostenverhouding. Prijsbeweging. Prijsfluctuatie--macroeconomisch; prijsindex zie {336.748.12} KW - Revenue management KW - 338.5 KW - 658.15 KW - 658.15 Private financial management. Financial administration of enterprises KW - Private financial management. Financial administration of enterprises KW - Yield management KW - Management KW - Price policy KW - Price policy, Industrial KW - Retail pricing KW - Marketing KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:25518760 AB - "This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager."--BOOK JACKET. ER -