TY - BOOK ID - 2476160 TI - Le néo-marketing AU - Badot, Olivier AU - Cova, Bernard PY - 1992 SN - 2710109417 PB - Paris ESF éditeur DB - UniCat KW - Consumer goods Marketing KW - Domestic marketing KW - Marketing KW - Marketing domestique KW - Retail marketing KW - Retail trade Marketing KW - Marketing literature KW - Management KW - Gestion KW - 658.8 KW - 658.8 )* MARKETING KW - 659.11 )* MARKETING KW - detailhandel KW - joint venture KW - koopgedrag KW - marketing KW - marketingmix KW - prijsbeleid KW - prijzen KW - 369.1 KW - E110631.jpg KW - 658.8 Marketing. Sales. Selling. Distribution KW - Marketing. Sales. Selling. Distribution UR - https://www.unicat.be/uniCat?func=search&query=sysid:2476160 AB - ER -