TY - BOOK ID - 2407765 TI - Marketing management : strategies and programs AU - Guiltinan, Joseph P. AU - Paul, Gordon W. PY - 1991 VL - vol *3 SN - 0070489424 PB - New York London Milan McGraw-Hill DB - UniCat KW - Marketing KW - Management. KW - Management KW - Marketing - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:2407765 AB - ER -