TY - BOOK ID - 2045301 TI - La marque PY - 1995 VL - 2982 SN - 213047053X 9782130470533 PB - Paris: PUF, DB - UniCat KW - Product strategy KW - Brand names KW - Brands (Commerce) KW - Handelsmerken KW - Marques commerciales KW - Marques de commerce KW - Marques de marchandises KW - Merchant marks KW - Registration of trade-marks KW - Trade names KW - Trademarks KW - Warenmerken UR - https://www.unicat.be/uniCat?func=search&query=sysid:2045301 AB - ER -