TY - BOOK ID - 2002992 TI - Marketing management : providing communicating and delivering value PY - 1995 SN - 0130653438 PB - London Prentice-Hall DB - UniCat KW - Marketing KW - Management. KW - Gestion KW - 658.8 KW - -Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Marketing. Sales. Selling. Distribution KW - Management KW - Marketingmanagement KW - Marktsegmentatie KW - Marktonderzoek KW - Branding KW - Prijsvorming KW - Marketingcommunicatie KW - Direct marketing KW - Persoonlijke verkoop KW - Marketingplanning KW - Social Sciences and Humanities. Marketing KW - Marketing (General) KW - -Marketing. Sales. Selling. Distribution KW - Marketing (General). KW - 658.8 Marketing. Sales. Selling. Distribution KW - -658.8 Marketing. Sales. Selling. Distribution KW - Consumer goods KW - Marketing management KW - Business logistics UR - https://www.unicat.be/uniCat?func=search&query=sysid:2002992 AB - ER -