TY - BOOK ID - 19459730 TI - The Definitive Guide to Magento AU - McCombs, Adam. AU - Banh, Robert. PY - 2010 SN - 1430272295 9786613117519 1430272287 1283117517 PB - Berkeley, CA : Apress : Imprint: Apress, DB - UniCat KW - Business KW - Electronic data processing KW - Computer programs. KW - Data processing. KW - Computer science. KW - E-commerce. KW - Computer Science. KW - e-Commerce/e-business. KW - Computer programming. KW - Web Development. KW - Computers KW - Electronic computer programming KW - Electronic digital computers KW - Programming (Electronic computers) KW - Coding theory KW - Programming KW - Cybercommerce KW - E-business KW - E-commerce KW - E-tailing KW - eBusiness KW - eCommerce KW - Electronic business KW - Internet commerce KW - Internet retailing KW - Online commerce KW - Web retailing KW - Commerce KW - Information superhighway UR - https://www.unicat.be/uniCat?func=search&query=sysid:19459730 AB - This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform. Introduces you to Magento, the fastest-growing open-source e-commerce platform Demonstrates how to configure and use Magento Covers how to customize Magento and develop extensions for the Magento platform. ER -