TY - BOOK ID - 1938282 TI - Understanding consumer behavior AU - Peter, J. Paul AU - Olson, Jerry C. PY - 1994 SN - 0256122784 PB - Burr Ridge, Ill. Irwin DB - UniCat KW - Consumer behavior KW - 659 KW - -Behavior, Consumer KW - Buyer behavior KW - Decision making, Consumer KW - Human behavior KW - Consumer profiling KW - Market surveys KW - Publicity. Information work. Public relations KW - Case studies KW - Case studies. KW - -Publicity. Information work. Public relations KW - 659 Publicity. Information work. Public relations KW - -659 Publicity. Information work. Public relations KW - Behavior, Consumer UR - https://www.unicat.be/uniCat?func=search&query=sysid:1938282 AB - ER -