TY - BOOK ID - 1936077 TI - Aftermarketing : how to keep customers for life through relationship marketing PY - 1992 SN - 1556236050 PB - Homewood (Ill.) : Irwin, DB - UniCat KW - Applied marketing KW - consumentengedrag KW - klantgerichtheid KW - informatie, zoekmethode KW - CRM KW - Advertisers KW - Consumer satisfaction. KW - Customer relations. KW - Customer services. KW - Attitudes. KW - Consumer satisfaction KW - Customer relations KW - Customer services KW - Attitudes UR - https://www.unicat.be/uniCat?func=search&query=sysid:1936077 AB - ER -