TY - BOOK ID - 1890151 TI - The marketing challenge AU - Mazur, Laura AU - Hogg, Annik PY - 1993 VL - *1 SN - 0201631911 PB - Wokingham Addison-Wesley DB - UniCat KW - Marketing KW - 658.8 KW - -Marketing KW - -#SBIB:309H2812 KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Marketing. Sales. Selling. Distribution KW - Management KW - Marketing, consumentengedrag, consumentisme KW - Social Sciences and Humanities. Marketing KW - Management. KW - Marketing (General) KW - Marketing (General). KW - 658.8 Marketing. Sales. Selling. Distribution KW - #SBIB:309H2812 KW - Marketing management KW - Business logistics KW - Europe UR - https://www.unicat.be/uniCat?func=search&query=sysid:1890151 AB - ER -