TY - BOOK ID - 1861038 TI - Weasel words : the art of saying what you don't mean PY - 1978 SN - 0060133422 PB - New York (N.Y.): Harper and Row DB - UniCat KW - Literary rhetorics KW - 82.085 KW - Advertising KW - -Mass media KW - -Semantics KW - Vocabulary KW - #SBIB:309H516 KW - English language KW - Word books KW - Words, Stock of KW - Diction KW - Lexicology KW - Formal semantics KW - Semasiology KW - Semiology (Semantics) KW - Comparative linguistics KW - Information theory KW - Language and languages KW - Meaning (Psychology) KW - Mass communication KW - Media, Mass KW - Media, The KW - Communication KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - Retorica. Argumentatieleer. Voordrachtkunst KW - Verbale communicatie: retoriek KW - Mass media KW - Semantics. KW - Vocabulary. KW - 82.085 Retorica. Argumentatieleer. Voordrachtkunst KW - Semantics UR - https://www.unicat.be/uniCat?func=search&query=sysid:1861038 AB - ER -