TY - BOOK ID - 18149927 TI - The politics of marketing the labour party PY - 2005 SN - 0333689526 0333689534 9786613185280 0230597610 1283185288 PB - Basingstoke Palgrave Macmillan DB - UniCat KW - Communication in politics KW - History KW - Labour Party (Great Britain) KW - Public relations KW - #SBIB:044.AANKOOP KW - #SBIB:324H43 KW - #SBIB:328H214 KW - Political communication KW - Political science KW - Politieke structuren: politieke partijen KW - Instellingen en beleid: Verenigd Koninkrijk KW - Britanskai︠a︡ rabochai︠a︡ partīi︠a︡ KW - British Labour Party KW - Eikoku Rōdōtō KW - Labor Party (Great Britain) KW - Leĭboristskai︠a︡ partii︠a︡ Anglii KW - Leĭboristskai︠a︡ partii︠a︡ Velikobritanii KW - LPV KW - Mifleget ha-laibor (Great Britain) KW - Parti travailliste britannique KW - Partido Laborista (Great Britain) KW - Partido Laborista Británico KW - Yŏngguk Nodongdang KW - 工黨 (英國) KW - Labour Representation Committee (Great Britain : 1900-1906) KW - Advertising. Public relations KW - Political parties KW - Great Britain UR - https://www.unicat.be/uniCat?func=search&query=sysid:18149927 AB - The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. This book traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies. ER -