TY - BOOK ID - 1797312 TI - Retail marketing plans: how to prepare them, how to use them AU - McDonald, Malcolm AU - Tideman, Christopher C.S. PY - 1993 SN - 075060154X PB - Oxford Butterworth DB - UniCat KW - Marketing KW - Communication in marketing. KW - Retail trade. KW - Planning. UR - https://www.unicat.be/uniCat?func=search&query=sysid:1797312 AB - ER -