TY - BOOK ID - 1719878 TI - Critical marketing : issues in contemporary marketing AU - Brownlie, Douglas AU - Tadajewski, Mark. PY - 2008 SN - 9780470511985 9780470512005 PB - Chichester Wiley DB - UniCat KW - Marketing KW - marketing KW - marketing research KW - consumentengedrag KW - milieuproblematiek KW - Consumer behavior. KW - Green marketing. KW - Marketing research. KW - Marketing. KW - Social marketing. KW - Consumer behavior KW - Green marketing KW - Marketing research KW - Social marketing KW - Market research KW - Markets KW - Research KW - Research, Industrial KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Ecological marketing KW - Ecomarketing KW - Environmental advertising claims KW - Environmental consumerism KW - Environmental marketing KW - Green products KW - Cause related marketing KW - Marketing, Social KW - Social cause marketing KW - Behavior, Consumer KW - Buyer behavior KW - Decision making, Consumer KW - Human behavior KW - Consumer profiling KW - Market surveys KW - Environmental aspects UR - https://www.unicat.be/uniCat?func=search&query=sysid:1719878 AB - Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing._____ ER -