TY - BOOK ID - 17162715 TI - The message matters : the economy and presidential campaigns PY - 2009 SN - 9780691139623 0691139628 9780691139630 0691139636 9786612820946 1400830486 128282094X 9781400830480 9781282820944 6612820942 PB - Princeton, N.J. : Princeton University Press, DB - UniCat KW - Presidents KW - Political campaigns KW - Public opinion KW - Election KW - United States KW - Economic conditions KW - Politics and government KW - Présidents KW - Campagnes électorales KW - Opinion publique KW - Election. KW - Etats-Unis KW - Politics and government. KW - Conditions économiques KW - Politique et gouvernement KW - Political campaigns - United States. KW - Presidents - United States - Election. KW - Public opinion - United States. KW - United States - Economic conditions - Public opinion. KW - United States - Politics and government. KW - Political Institutions & Public Administration - U.S., Executive Branch KW - U.S.A. KW - Jungtinės Amerikos valstybės KW - Soedinennye Shtaty Si︠e︡vernoĭ Ameriki KW - Soedinennye Shtaty Severnoĭ Ameriki KW - Si︠e︡vero-Amerikanskīe Soedinennye Shtaty KW - Severo-Amerikanskie Soedinennye Shtaty KW - Zlucheni Derz︠h︡avy KW - USA KW - US KW - Arhab KW - Ar. ha-B. KW - Artsot ha-Berit KW - ولايات المتحدة الامريكية KW - Wilāyāt al-Muttaḥidah al-Amirīkīyah KW - ABSh KW - Amerika Birlăshmish Shtatlary KW - ABŞ KW - Amerika Birlăşmi Ştatları KW - Forente stater KW - Spojené staty americké KW - Severo-Amerikanskie Shtaty KW - Sjedinjene Američke Države KW - Zʹi︠e︡dnani Derz︠h︡avy Ameryky KW - Amerikai Egyesült Államok KW - Yhdysvallat KW - Verenigde Staten KW - Egyesült Államok KW - Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ KW - Estados Unidos de América KW - United States of America KW - Fareyniḳṭe Shṭaṭn KW - Artzois Ha'bris KW - Estados Unidos da América do Norte KW - SShA KW - Soedinennye Shtaty Ameriki KW - VSA KW - États-Unis d'Amérique KW - Vereinigte Staaten von Amerika KW - Stati Uniti d'America KW - Estados Unidos KW - EE.UU. KW - Stany Zjednoczone KW - ĒPA KW - Amerika Qūrama Shtattary KW - Amerika Qŭshma Shtatlari KW - SAD KW - Saharat ʻAmērikā KW - Hēnomenai Politeiai Amerikēs KW - ZSA KW - Mei-kuo KW - Meiguo KW - Mei guo KW - ZDA KW - Združene države Amerike KW - U.S. KW - America (Republic) KW - Amirika Carékat KW - Verenigde State van Amerika KW - VS KW - ولايات المتحدة KW - Wilāyāt al-Muttaḥidah KW - ولايات المتّحدة الأمريكيّة KW - Wilāyāt al-Muttaḥidah al-Amrīkīyah KW - Estatos Unitos KW - Estatos Unitos d'America KW - Ètats-Unis d'Amèrica KW - Estaos Xuníos d'América KW - Estaos Xuníos KW - Tetã peteĩ reko Amérikagua KW - Istadus Unidus KW - Amerika Birlăşmiş Ştatları KW - Amerika ka Kelenyalen Jamanaw KW - Bí-kok KW - Amerika Qushma Shtattary KW - AQSh KW - Злучаныя Штаты Амерыкі KW - Zluchanyi︠a︡ Shtaty Ameryki KW - Yunaeted Stet blong Amerika KW - Yunaeted Stet KW - Vaeinigte Staatn KW - Vaeinigte Staatn vo Amerika KW - Stadoù-Unanet Amerika KW - Sŭedineni amerikanski shtati KW - САЩ KW - SASht KW - Съединените щати KW - Sŭedinenite shtati KW - Америка (Republic) KW - Amerika (Republic) KW - Estats Units d'Amèrica KW - Америкӑри Пӗрлешӳллӗ Штатсем KW - Amerikări Pĕrleshu̇llĕ Shtatsem KW - Stati Uniti KW - SUA (Stati Uniti d'America) KW - Unol Daleithiau America KW - Unol Daleithiau KW - Amerikas Forenede Stater KW - Vereinigte Staaten KW - Wááshindoon Bikéyah Ałhidadiidzooígíí KW - Zjadnośone staty Ameriki KW - Ameerika Ühendriigid KW - Ηνωμένες Πολιτείες της Αμερικής KW - Hēnōmenes Politeies tēs Amerikēs KW - Η.Π.Α. KW - Ē.P.A. KW - Usono KW - Unuiĝintaj Ŝtatoj de Ameriko KW - Американь Вейтьсэндявкс Штаттнэ KW - Amerikanʹ Veĭtʹsėndi︠a︡vks Shtattnė KW - Ameriketako Estatu Batuak KW - Feriene Steaten KW - Feriene Steaten fan Amearika KW - FS KW - Stâts Unîts di Americhe KW - Stâts Unîts KW - Stáit Aontaithe Mheiriceá KW - Steatyn Unnaneysit America KW - Steatyn Unnaneysit KW - S.U.A. KW - Na Stàitean Aonaichte KW - NSA KW - Mî-koet KW - 미국 KW - Miguk KW - Amerikayi Miatsʻyal Nahangner KW - Miatsʻyal Nahangner KW - Public opinion. KW - Government KW - History, Political KW - E-books KW - Американь Вейтьсэндявкс Штаттнэ KW - Spojené obce severoamerické KW - États-Unis KW - É.-U. KW - ÉU KW - Presidents - United States - Election KW - Political campaigns - United States KW - Public opinion - United States KW - United States - Economic conditions - Public opinion KW - United States - Politics and government UR - https://www.unicat.be/uniCat?func=search&query=sysid:17162715 AB - The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do. ER -