TY - BOOK ID - 1693745 TI - Geomarketing : methods and strategies in spatial martketing PY - 2006 SN - 190520907X 9781905209071 9786610510658 1847044573 111861402X 0470394463 128051065X 184704557X PB - London: ISTE, DB - UniCat KW - Marketing KW - Consumer behavior KW - Economic geography KW - Target marketing KW - Cibles (Marketing) KW - Consommateurs KW - Comportement KW - Consumer behavior. KW - Target marketing. KW - Geomarketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:1693745 AB - This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr ER -