TY - BOOK ID - 1688397 TI - Het direct marketing boek : toepassingen en mogelijkheden voor database gestuurde direct marketing. PY - 1990 SN - 9071475492 PB - Amsterdam : Management bibliotheek, DB - UniCat KW - Applied marketing KW - Information systems KW - direct marketing KW - Advertising. Public relations KW - DBM (database marketing) KW - #ECO:03.14:industrie en onderneming marketing KW - 658.8 KW - 659 KW - 681.3*H28 KW - database marketing KW - Marketing. Sales. Selling. Distribution KW - Publicity. Information work. Public relations KW - Database applications KW - 681.3*H28 Database applications KW - 659 Publicity. Information work. Public relations KW - 658.8 Marketing. Sales. Selling. Distribution UR - https://www.unicat.be/uniCat?func=search&query=sysid:1688397 AB - ER -