TY - BOOK ID - 160427 TI - Ad worlds: brands, media, audiences PY - 1999 SN - 0340700076 PB - London Arnold DB - UniCat KW - Advertising. Public relations KW - #SBIB:309H2821 KW - 659 KW - reclame KW - 659.1 KW - Advertising KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - Reclameboodschap: functies, genres, taalgebruik historiek KW - Reclame. Public relations KW - Publicity. Advertising KW - 659.1 Publicity. Advertising UR - https://www.unicat.be/uniCat?func=search&query=sysid:160427 AB - ER -