TY - BOOK ID - 16002138 TI - The design of everyday things: revised and expanded edition PY - 2013 SN - 9780465050659 9780465003945 PB - Basic Books DB - UniCat KW - Industrial design KW - Human engineering. KW - BUSINESS & ECONOMICS / Industries / Retailing. KW - PSYCHOLOGY / Applied Psychology. KW - DESIGN / Product. KW - Psychological aspects. KW - consumentengedrag KW - 369.1 KW - 369.4 KW - 770.6 KW - ontwerpmethodiek KW - ontwerpprincipes KW - user-centered design KW - marketing - marktonderzoek - marktanalyse KW - bedrijfseconomie, reclame, algemeen KW - productdesign, filosofie, esthetiek en kritiek KW - Business & economics / industries / retailing. KW - Psychology / applied psychology. KW - Design / product. KW - Human engineering KW - Design, Industrial KW - Mechanical drawing KW - New products KW - Design KW - Ergonomics KW - Human factors in engineering design KW - Bioengineering KW - Environmental engineering KW - Industrial engineering KW - Human comfort KW - Human-robot interaction KW - Psychological aspects KW - Cognitive psychology KW - Production management KW - Product strategy KW - Distribution strategy KW - 745.4 KW - productdesign KW - psychologie KW - productontwikkeling, productdesign KW - Consumentengedrag KW - Consumentenpsychologie KW - Gedrag KW - Productontwikkeling KW - Productinnovatie KW - Human-centered design KW - Gebruikerservaring KW - Design industriel KW - Ergonomie. KW - Industrial design. KW - Psychologie. UR - https://www.unicat.be/uniCat?func=search&query=sysid:16002138 AB - Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate themhttps://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/ref=pd_lpo_3?pd_rd_i=0465050654&psc=1 ER -