TY - BOOK ID - 15996483 TI - Marketing communications : a European perspective AU - De Pelsmacker, Patrick AU - Geuens, Maggie AU - Van den Bergh, Joeri PY - 2018 SN - 9781292135762 9781292135793 9781292135809 PB - Harlow : Pearson, DB - UniCat KW - Communication in marketing KW - Marketingcommunicatie KW - 658.88 KW - 659.3 KW - MA 2017-2018 KW - Toegepaste marketing KW - Massacommunicatie KW - OO Marketingcommunicatie KW - 659 KW - Reclame. Public relations KW - Marketing KW - Advertising. Public relations KW - marketingcommunicatie KW - Cursus bachelor in het Bedrijfsmanagement KW - 659 Publicity. Information work. Public relations KW - Publicity. Information work. Public relations KW - Bachelor in het bedrijfsmanagement UR - https://www.unicat.be/uniCat?func=search&query=sysid:15996483 AB - ER -