TY - BOOK ID - 15914758 TI - Looking behind the label : global industries and the conscientious consumer PY - 2015 SN - 0253016622 0253016487 0253016568 9780253016621 9780253016485 9780253016560 PB - Bloomington : Indiana University Press, DB - UniCat KW - Consumer behavior. KW - Marketing. KW - Motivation research (Marketing). KW - Consumption (Economics) KW - Consumers KW - Green products KW - Sustainable development KW - Social responsibility of business KW - Business & Economics KW - Management KW - Economic Theory KW - Management Styles & Communication KW - Moral and ethical aspects KW - Social responsibility of business. KW - International business enterprises. KW - Behavior, Consumer KW - Buyer behavior KW - Decision making, Consumer KW - Business enterprises, International KW - Corporations, International KW - Global corporations KW - International corporations KW - MNEs (International business enterprises) KW - Multinational corporations KW - Multinational enterprises KW - Transnational corporations KW - Business KW - Corporate accountability KW - Corporate responsibility KW - Corporate social responsibility KW - Corporations KW - CSR (Corporate social responsibility) KW - Industries KW - Social responsibility, Corporate KW - Social responsibility of industry KW - Social responsibility KW - Business ethics KW - Issues management KW - Social aspects KW - Human behavior KW - Consumer profiling KW - Market surveys KW - Business enterprises KW - Joint ventures KW - Sustainable development. KW - Green products. KW - Consumers. KW - Moral and ethical aspects. KW - Earth-friendly products KW - Environmentally safe products KW - Commercial products KW - Green marketing KW - Recycled products KW - Development, Sustainable KW - Ecologically sustainable development KW - Economic development, Sustainable KW - Economic sustainability KW - ESD (Ecologically sustainable development) KW - Smart growth KW - Sustainable economic development KW - Economic development KW - Customers (Consumers) KW - Shoppers KW - Persons KW - Environmental aspects KW - Social Sciences and Humanities. Consumer Studies KW - Social Sciences and Humanities. Economics KW - Consumer Economics. KW - Economic Conditions, Development and Structure KW - Economic Policy. UR - https://www.unicat.be/uniCat?func=search&query=sysid:15914758 AB - "What does it mean when consumers 'shop with a conscience' and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries? Looking behind the Label presents an informative introduction to global production and ethical consumption, tracing the links between consumers' choices and the practices of multinational producers and retailers. Case studies of several types of products -- wood and paper, food, apparel and footwear, and electronics -- are used to reveal what lies behind voluntary rules and to critique predominant assumptions about ethical consumption as a form of political expression."--Provided by publisher. ER -