TY - BOOK ID - 15890682 TI - Social marketing : changing behaviors for good AU - Lee, Nancy R. AU - Kotler, Philip PY - 2016 SN - 9781452292144 1452292140 PB - Los Angeles (Calif.) : Sage, DB - UniCat KW - Social marketing KW - Behavior modification KW - Behavior modification. KW - Social marketing. KW - Marketing KW - marketingstrategie KW - sociale marketing KW - QUALITY OF LIFE -- 658.8 KW - SOCIAL MARKETING -- 658.8 KW - BEHAVIOR MODIFICATION -- 659.013 KW - PUBLIC BEHAVIOR CHANGE -- 659.013 KW - QUALITY OF LIFE -- 659.013 KW - SOCIAL MARKETING -- 659.013 KW - PUBLIC BEHAVIOR CHANGE -- 658.8 UR - https://www.unicat.be/uniCat?func=search&query=sysid:15890682 AB - ER -