TY - BOOK ID - 15763306 TI - The Application of Fuzzy Logic for Managerial Decision Making Processes : Latest Research and Case Studies AU - Meier, Andreas. AU - Portmann, Edy. AU - Stoffel, Kilian. AU - TerĂ¡n, Luis. PY - 2017 SN - 3319540483 3319540475 PB - Cham : Springer International Publishing : Imprint: Springer, DB - UniCat KW - Business. KW - Management information systems. KW - E-business. KW - Electronic commerce. KW - E-commerce. KW - Data mining. KW - Computer simulation. KW - Business and Management. KW - Business Information Systems. KW - e-Business/e-Commerce. KW - e-Commerce/e-business. KW - Data Mining and Knowledge Discovery. KW - Simulation and Modeling. KW - Management KW - Decision making KW - Fuzzy logic. KW - Mathematical models. KW - Nonlinear logic KW - Fuzzy mathematics KW - Logic, Symbolic and mathematical KW - Fuzzy systems KW - Computer modeling KW - Computer models KW - Modeling, Computer KW - Models, Computer KW - Simulation, Computer KW - Electromechanical analogies KW - Mathematical models KW - Simulation methods KW - Model-integrated computing KW - Algorithmic knowledge discovery KW - Factual data analysis KW - KDD (Information retrieval) KW - Knowledge discovery in data KW - Knowledge discovery in databases KW - Mining, Data KW - Database searching KW - Cybercommerce KW - E-business KW - E-commerce KW - E-tailing KW - eBusiness KW - eCommerce KW - Electronic business KW - Internet commerce KW - Internet retailing KW - Online commerce KW - Web retailing KW - Commerce KW - Information superhighway KW - Computer-based information systems KW - EIS (Information systems) KW - Executive information systems KW - MIS (Information systems) KW - Sociotechnical systems KW - Information resources management KW - Communication systems UR - https://www.unicat.be/uniCat?func=search&query=sysid:15763306 AB - This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy. ER -