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TY  - BOOK
ID  - 1569942
TI  - Marketing management for nonprofit organizations
PY  - 2005
SN  - 0199271828 9780199271825
PB  - Oxford: Oxford university press,
DB  - UniCat
KW  - Marketing
KW  - Nonprofit organizations
KW  - Marketing.
KW  - Marketingmanagement
KW  - Non-profitorganisaties
KW  - #SBIB:309H2812
KW  - #SBIB:309H253
KW  - 658.8
KW  - Non-profitmarketing (sociale marketing)
KW  - Marketing, consumentengedrag, consumentisme
KW  - Externe communicatie: non-profit-sector
KW  - Marketingmanagement.
KW  - Non-profitorganisaties.
KW  - Enseignement
KW  - Teaching
KW  - Gestion
KW  - Management
KW  - Bénévolat
KW  - Développement
KW  - Économie publique
KW  - Entreprises publiques
KW  - Nonprofit organizations - Marketing.
KW  - Culture
KW  - Nonprofit
KW  - Santé
KW  - Bénévolat
KW  - Développement
KW  - Économie publique
KW  - Santé
UR  - https://www.unicat.be/uniCat?func=search&query=sysid:1569942
AB  - The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive and well-written overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. Designed to accompany both undergraduate and postgraduate courses in this discipline, the text addresses key strategic issues, and examines marketing practice in a number of specific nonprofit contexts.
ER  -