TY - BOOK ID - 15326493 TI - Pink 2.0 : encoding queer cinema on the internet PY - 2016 SN - 9780253022752 0253022754 9780253023063 0253023068 PB - Bloomington: Indiana university press, DB - UniCat KW - Homosexuality in motion pictures. KW - Gays in motion pictures. KW - Mass media KW - Technological innovations. KW - Gays in motion pictures KW - Mass media - Technological innovations. KW - Gay people in motion pictures. UR - https://www.unicat.be/uniCat?func=search&query=sysid:15326493 AB - In an era where digital converges with new technologies that allow for cropping, remixing, extracting, and pirating, a second life for traditional media appears via the internet and emerging platforms. Pink 2.0 examines the mechanisms through which the internet and associated technologies both produce and limit the intelligibility of contemporary queer cinema. Challenging conventional conceptions of the internet as en exceptionally queer medium, Noah A. Tsika explores the constraints that publishers, advertisers, and content farms place on queer cinema as a category of production, distribution, and reception. He shows how the commercial internet is increasingly characterized by the algorithmic reduction of diverse queer films to the dimensions of a highly valued white, middle-class, gay masculinity - a phenomenon that he terms "Pink 2.0". Excavating a rich set of online materials through the practice of media archaeology, he demonstrates how the internet's early and intense associations with gay male consumers (and vice versa) have not only survived the medium's dramatic global expansion but have also shaped a series of strategies for producing and consuming queer cinema. Identifying alternatives to such corporate and technological constraints, Tsika uncovers the vibrant lives of queer cinema in the complex, contentious, and libidinous pockets of the internet where resistant forms of queer fandom thrive. ER -