TY - BOOK ID - 1518079 TI - Customer equity management. AU - Rust, Roland T. AU - Lemon, Katherine N. AU - Narayandas, Das PY - 2005 SN - 0131419293 0131494171 PB - Upper Saddle River Pearson DB - UniCat KW - Applied marketing KW - 659.02 KW - Publicity. Information work. Public relations--?.02 KW - Customer equity KW - Management. KW - 659.02 Publicity. Information work. Public relations--?.02 KW - Equity, Customer KW - Customer relations KW - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:1518079 AB - ER -