TY - BOOK ID - 149902151 TI - Managing with Dual Strategies. PY - 1993 SN - 1451602243 9781451602241 PB - Riverside : Free Press, DB - UniCat KW - Strategic Planning KW - Organizational Effectiveness KW - Customer Services KW - Business & Economics UR - https://www.unicat.be/uniCat?func=search&query=sysid:149902151 AB - Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there. ER -