TY - BOOK ID - 149895333 TI - How 30 Great Ads Were Made : From Idea to Campaign. PY - 2012 SN - 9781780673875 PB - London : Laurence King Publishing, DB - UniCat KW - Advertising campaigns KW - Advertising UR - https://www.unicat.be/uniCat?func=search&query=sysid:149895333 AB - This book, authored by Eliza Williams, explores the creation of 30 notable advertisements from the 2000s, highlighting their impact on culture and the advertising industry. It delves into the stories behind each campaign, examining the creative processes, challenges, and innovations that led to their success. The book emphasizes the shift towards digital media during the decade and how it transformed advertising strategies. It also discusses recurring themes such as the use of reality-based visuals and humor to engage audiences. Through detailed insights and behind-the-scenes accounts, the book provides a comprehensive overview of the evolution of advertising in a rapidly changing media landscape. ER -