TY - BOOK ID - 149891019 TI - One Great Insight Is Worth a Thousand Good Ideas : An Advertising Hall-Of-Famer Reveals the Most Powerful Secret in Business. PY - 2006 SN - 1101662042 PB - East Rutherford : Penguin Publishing Group, DB - UniCat KW - Advertising. UR - https://www.unicat.be/uniCat?func=search&query=sysid:149891019 AB - ER -