TY - BOOK ID - 149888261 TI - Summary : Strategy Pure and Simple II - Michel Robert:How Winning Companies Dominate Their Competitors PY - 2014 SN - 2511018292 PB - : Primento Digital, DB - UniCat KW - Competition. KW - Strategic planning -- United States. KW - Success in business -- United States. UR - https://www.unicat.be/uniCat?func=search&query=sysid:149888261 AB - This work offers a summary of the book "STRATEGY: PURE AND SIMPLE II How Winning Companies Dominate Their Competitors" by MICHEL ROBERT.Michel Robert contends that all successful companies share one trait: they are able to think strategically and long term. Unsuccessful companies become bogged down in procedure and operational issues. Strategy: Pure and Simple II explains that thinking strategically is not difficult, and can be achieved by following very simple steps. Once it becomes a habit, your company will flourish.Robert breaks his theory down into logical stages: how do you develop a di ER -