TY - BOOK ID - 149835150 TI - The ultimate sales letter : attract new customers, boost your sales PY - 2011 SN - 1283468379 9786613468376 1440511918 144051190X PB - Avon, Mass. : Adams Business, DB - UniCat KW - Sales letters. KW - Selling. UR - https://www.unicat.be/uniCat?func=search&query=sysid:149835150 AB - Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphics Kennedy is the ER -