TY - BOOK ID - 149832311 TI - Selling Is Everything. PY - 2016 SN - 0997245514 PB - La Vergne : eBookIt.com, DB - UniCat KW - Selling. KW - Decision making. UR - https://www.unicat.be/uniCat?func=search&query=sysid:149832311 AB - G.F. Tanham's 'Selling is Everything' provides a comprehensive guide to enhancing sales techniques by understanding the Decision2Buy process. The book outlines how individuals make purchasing decisions based on the 'What's in it for me?' value perception. Tanham draws from his extensive sales experience across various industries to present practical methods that can elevate a salesperson from good to great. The book is designed for sales professionals seeking to improve their communication with clients and optimize their sales strategies by uncovering buyers' needs and motivations. By mastering these skills, readers can achieve greater sales efficiency and satisfaction. ER -