TY - BOOK ID - 149831493 TI - IdeaWise : how to transform your ideas into tomorrow's innovations AU - Rivkin, Steve AU - Seitel, Fraser P. PY - 2002 SN - 1280342277 9786610342273 0471218510 PB - New York : Wiley, DB - UniCat KW - New products KW - Business. KW - Marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:149831493 AB - An easy-to-understand and easy-to-implement method for creating new ideas and new productsThis book blows the lid off the so-called ""idea gurus"" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outl ER -