TY - THES ID - 148635957 TI - Images d'une ville sur internet : comparaison de l'image véhiculée par le site web officiel et par les contenus générés par les utilisateurs AU - Antrilli, Vincent AU - Cadiat, Anne-Christine AU - Crutzen, Nathalie AU - Desdemoustier, Jonathan PY - 2016 PB - Liège Université de Liège (ULiège) DB - UniCat KW - City Branding KW - Place Branding KW - User Generated Content KW - Brand Concept Mapping KW - Marketing KW - Etude exploratoire KW - Image de la destination KW - Sciences économiques & de gestion > Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:148635957 AB - For the majority of travelers seeking inspiration for their destination choice, internet is the first source of information. The advent of Web 2.0 enabled tourists to share their advice and feelings about the places they visit, enriching the image of those places but at the same time making it more difficult to control for city's promotion managers. 
This thesis aims to compare the image of a fictitious city as perceived by people who had access to the official web site of the destination or to a travel forum about the destination. 

The results of this thesis suggest that when user generated contents on the forum were able form a richer image of the city, the website conveyed an image that was more structured. ER -