TY - BOOK ID - 147824349 TI - Media Influence on Opinion Change and Democracy : How Private, Public and Social Media Organizations Shape Public Opinion. AU - Goyanes, Manuel. AU - Cañedo, Azahara. PY - 2024 SN - 9783031702310 303170231X PB - Cham : Palgrave Macmillan, DB - UniCat KW - Mass media and public opinion. KW - Social media. UR - https://www.unicat.be/uniCat?func=search&query=sysid:147824349 AB - This book, edited by Manuel Goyanes and Azahara Cañedo, explores the influence of private, public, and social media on public opinion and democracy. It examines how media organizations shape public opinion, discussing topics such as media power shifts, the role of journalism in political campaigns, and the effects of big data and artificial intelligence on society. The book is divided into three sections: opinion change in private media, public service media, and social media platforms. It highlights the potential of public service media to foster trust and democratic engagement and analyzes the dynamics of content sharing and political polarization on social media. The work is intended for scholars and practitioners interested in media studies, political communication, and democratic processes. ER -