ID - 147697975 TI - Active Price Management : Be a Price Maker, Not a Price Taker! AU - Reinecke, Sven AU - Noll, Laura Johanna PY - 2023 SN - 9783031420498 9783031420481 9783031420504 PB - Cham Springer Nature, Imprint: Springer DB - UniCat KW - Microeconomics KW - Consumer behavior KW - Marketing KW - marketing KW - micro-economie KW - consumentengedrag KW - consumptie UR - https://www.unicat.be/uniCat?func=search&query=sysid:147697975 AB - ER -