TY - BOOK ID - 147666832 TI - Consumer behavior : buying, having, and being AU - Solomon, Michael R. AU - Russell, Cristel Antonia PY - 2024 SN - 9781292452340 PB - Pearson DB - UniCat KW - Consumentengedrag KW - Consument KW - Consumentenpsychologie KW - Marketing KW - Marketingstrategie KW - Data-analyse UR - https://www.unicat.be/uniCat?func=search&query=sysid:147666832 AB - Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice. ER -