TY - BOOK ID - 14691852 TI - Hegarty on advertising : turning intelligence into magic PY - 2011 SN - 9780500515563 PB - London Thames & Hudson DB - UniCat KW - Reclame KW - Reclamecampagnes KW - Merken KW - Reclamebureaus KW - 659.1.01 KW - 766.01 KW - Grafische vormgeving ; theorie KW - Hegarty, John KW - Reclame ; 21ste eeuw ; theorie KW - 766.071 HEGARTY KW - Groot-Brittannië KW - Hegarty John KW - eenentwintigste eeuw KW - grafisch design KW - grafisch ontwerp KW - grafische vormgeving KW - reclamebureaus KW - reclamevormgeving KW - twintigste eeuw KW - 369.4 KW - reclame KW - Reclamemethoden en -methodieken KW - Gebruiksgrafiek ; theorie, filosofie, esthetica KW - bedrijfseconomie, reclame, algemeen KW - Advertising agencies KW - Advertising executives KW - Advertising managers KW - Executives KW - Advertising KW - Advertising business KW - Agencies, Advertising KW - Management KW - Agents KW - Hegarty, John, KW - Reclamecampagne KW - Merk KW - Reclamebureau KW - Vormgeving KW - 766.31.01 KW - Grafische industrie en ontwerp ; beeld ; reclame ; theorie, filosofie, esthetica UR - https://www.unicat.be/uniCat?func=search&query=sysid:14691852 AB - Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.bron : http://www.bol.com ER -