TY - BOOK ID - 146895295 TI - Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base PY - 2025 SN - 9781040096093 PB - Abingdon, England : Routledge, DB - UniCat KW - Social media. UR - https://www.unicat.be/uniCat?func=search&query=sysid:146895295 AB - This book seeks to provide practical guidance on the use of social media in the firm's operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing. ER -