TY - BOOK ID - 146591467 TI - Absolute value : what really influences customers in the age of (nearly) perfect information AU - Simonson, Itamar AU - Rosen, Emanuel (Manu) PY - 2014 SN - 9780062215673 0062215671 PB - New York (N.Y.) : Harper business, DB - UniCat KW - Kundenmanagement. KW - Kundenorientierung. KW - Markenartikel. KW - Markenpolitik. KW - Marketing. KW - Verbraucherverhalten. UR - https://www.unicat.be/uniCat?func=search&query=sysid:146591467 AB - Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies. ER -