TY - THES ID - 146389162 TI - How to decrease the churn rate of millennials in the non-life insurance sector - Case study of AG Insurance AU - Massimo, Elena AU - Dessart, Laurence AU - Bosma, Maarten AU - Hubin, Madeleine-Marie AU - Chevalier, Nathalie PY - 2020 PB - Liège Université de Liège (ULiège) DB - UniCat KW - loyalty KW - millennials KW - customer experience KW - customer journey KW - churn rate KW - non-life insurances KW - insurances KW - fidélisation KW - milléniaux KW - expérience client KW - parcours client KW - taux de désabonnement KW - assurances non-vie KW - assurances KW - Sciences économiques & de gestion > Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:146389162 AB - Within the next five years, millennials will constitute 75% of the global workforce. However, because this generation faces more economical difficulties than the previous ones, they tend to be overlooked by insurance companies like AG Insurance who focus more on wealthier customer segments. Nonetheless, if insurers wait for millennials to correspond to their target requirements before starting to put into place processes to attract them, they might just miss the mark. The goal of this thesis was first to understand how the expectations that the millennials have influence the churn rate for the subscription to non-life insurance products. The second objective was to give recommendations to reduce this drop-out rate at AG Insurance ER -