TY - THES ID - 146389124 TI - The attitude of consumers towards "Try before you buy" technology and how it impacts their purchasing behavior concerning make-up AU - Komarova, Olga AU - Standaert, Willem AU - Cadiat, Anne-Christine AU - Lanotte, Quentin PY - 2020 PB - Liège Université de Liège (ULiège) DB - UniCat KW - Augmented reality, makeup, try before you buy, customer experience, digital technologies KW - Sciences économiques & de gestion > Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:146389124 AB - This study explores the expectations and perceptions of customers regarding the « Try before you buy » technology. Moreover, this study also considers customers’ motivations and barriers concerning the adoption of this kind of technology and the impacts of it on their make-up purchasing behavior. In consideration is taken not only the online application, but also the application used in real life stores. ER -