TY - BOOK ID - 146222140 TI - Marketing Strategies of the Horticultural Production Chain PY - 2021 PB - Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute DB - UniCat KW - Business strategy KW - marketing KW - relationship marketing KW - social-media marketing KW - new-media marketing KW - green industry KW - qualitative KW - garden center KW - nursery KW - landscape KW - Acer rubrum KW - Taxodium distichum KW - Vitex agnus-castus KW - gain KW - loss KW - landscape establishment KW - tree establishment KW - food loss KW - sustainability KW - food supply chain KW - food security KW - loss management KW - productivity KW - Keywords: food security KW - horticulture KW - tomato KW - postharvest loss KW - food loss and waste KW - private food policy and standards KW - destination of loss KW - price consciousness KW - visual attention KW - in-store signage KW - ornamental plants KW - conjoint analysis KW - smallholders KW - farm production diversity KW - food consumption diversity KW - seasonal food consumption KW - Tanzania KW - ornamental horticulture businesses KW - nurseries KW - garden centers KW - landscape businesses KW - social media KW - marketing costs KW - export performance KW - ARDL bound test cointegration KW - Ethiopia KW - postharvest KW - post-harvest KW - Pacific KW - municipal market KW - road-side market KW - Honiara KW - Guadalcanal KW - Malaita KW - marketing KW - relationship marketing KW - social-media marketing KW - new-media marketing KW - green industry KW - qualitative KW - garden center KW - nursery KW - landscape KW - Acer rubrum KW - Taxodium distichum KW - Vitex agnus-castus KW - gain KW - loss KW - landscape establishment KW - tree establishment KW - food loss KW - sustainability KW - food supply chain KW - food security KW - loss management KW - productivity KW - Keywords: food security KW - horticulture KW - tomato KW - postharvest loss KW - food loss and waste KW - private food policy and standards KW - destination of loss KW - price consciousness KW - visual attention KW - in-store signage KW - ornamental plants KW - conjoint analysis KW - smallholders KW - farm production diversity KW - food consumption diversity KW - seasonal food consumption KW - Tanzania KW - ornamental horticulture businesses KW - nurseries KW - garden centers KW - landscape businesses KW - social media KW - marketing costs KW - export performance KW - ARDL bound test cointegration KW - Ethiopia KW - postharvest KW - post-harvest KW - Pacific KW - municipal market KW - road-side market KW - Honiara KW - Guadalcanal KW - Malaita UR - https://www.unicat.be/uniCat?func=search&query=sysid:146222140 AB - This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions. ER -