TY - BOOK ID - 146176621 TI - How to Design and Develop a Business Research Project : Demystifying Academic Research for Business Professionals AU - Cambré, Bart AU - Elliott, Karen AU - Fierens, Janick AU - Edward Elgar Publishing PY - 2023 SN - 1035307847 PB - Northampton : Edward Elgar Publishing, DB - UniCat KW - Business KW - Research KW - Affaires KW - Recherche KW - Research KW - Methodology. KW - Methodology. KW - Recherche KW - Méthodologie. KW - Méthodologie. UR - https://www.unicat.be/uniCat?func=search&query=sysid:146176621 AB - Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures. ER -