TY - JFULL ID - 146025901 TI - Journal of marketing & communication : the journal for thought leaders and change drivers. PY - 2005 PB - New Delhi : NIILM Center for Management Studies, DB - UniCat KW - Communication in marketing KW - Communication in marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:146025901 AB - ER -