TY - BOOK ID - 146012256 TI - The measurement of attitude : A psychophysical method and some experiments with a scale for measuring attitude toward the Church AU - Thurstone, Louis Leon AU - Chave, Ernest John PY - 1929 PB - Chicago, Illinois : University of Chicago Press, DB - UniCat KW - Attitude (Psychology) UR - https://www.unicat.be/uniCat?func=search&query=sysid:146012256 AB - "The experiments described in this monograph have been conducted jointly by the two authors. The authors regard the present experiments as preliminary in character, and a second scale for measuring attitude toward the church is now in process of construction. It is hoped that it will be relatively free from the defects we have found in the present experimental scale. The authors' main contribution is probably in the idea of using the equally-often-noticed difference or, preferably, the discriminal error as a unit of measurement for the objective description of attitude and opinion"--Preface. (PsycINFO Database Record (c) 2007 APA, all rights reserved). ER -