TY - BOOK ID - 145618543 TI - Histories of public diplomacy and nation branding in the nordic and baltic countries : representing the periphery AU - Clerc, Louis AU - Glover, Nikolas AU - Jordan, Paul Thomas PY - 2015 SN - 9789004305489 PB - Leiden : Brill/Nijhoff, DB - UniCat KW - Cultural diplomacy KW - Branding (Marketing) KW - Opinion publique étrangère KW - Relations internationales et culture KW - Stratégie de marque KW - History. KW - Political aspects KW - Histoire. KW - Aspect politique KW - Scandinavia KW - Baltic States KW - Scandinavie KW - Pays baltes KW - Relations. KW - Foreign public opinion. UR - https://www.unicat.be/uniCat?func=search&query=sysid:145618543 AB - "Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region. Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country's political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context"--Provided by publisher. ER -